I recently read in the latest June edition of Ragtrader, a fashion industry magazine, where editor Tracy Porter highlighted the issues consumers have with sizing in the clothing industry. Some manufacturer’s even have different sizing amongst their own labels. It is hoped that the federal government will soon introduce a voluntary national sizing standard and anthropometric database.
It would be interesting to read your comments relating to some people who have also tried to charge more for larger bras i.e. above a DD cup. This caused a backlash recently for the well-known UK label Marks & Spencer’s who attempted unsuccessfully to rationalise the price increase for their lingerie because they claimed the bigger bras ‘”required more specialist work and … extra support”. What do readers think? Should we be expected to pay more for garments that cost more to make?.
One silk supplier I had would charge me more for each size as it got into the plus sizes. They rationalised this by saying the the silk they needed for these plus sizes was almost twice the size of the smaller sizes. I did not pass these prices on to my plus sized customers but was criticised for discriminating against the smaller sizes. These people asked why they should have to subsidise the plus sizes. I do look forward to any comments you have on this subject.
What do you think is the most equitable way to price different sized clothing?