
Founded in November 2004, Simply Silk was conceived as the result of a trip through Vietnam and Cambodia by Ann Poppelwell.
"I was so taken by the beautiful local women who remained cool and elegant dressed in silk, even though the temperature was unbearable and the humidity like stepping into a shower. In Australasia our climate is perfect for silk which stays cool through the hot summers, and yet the barest layer next to the skin will keep you warm all through winter. Silk is the perfect fabric to have next to your skin no matter where you live, by the sea or on snowy mountain tops.
Although my background was not in fashion, but in nursing and health management, I knew if I could bring a range of timeless and classic silk wear to Australian women at an affordable price then it would become a wardrobe staple. I approached my business with the view that while I might be inexperienced in the fashion industry, as a woman I knew that to be comfortable and elegant at an affordable price is something every woman aspires to.
Having discovered the joy of wearing silk, I will never return to wearing satin polyester, which is what many people confuse with real silk. My aim is to ensure every woman, young or old, petite or full figured gets to experience the pleasure of wearing silk. Because of this, my garments are made to be durable, wearable, washable and affordable. Because silk is a natural and hypoallergenic fibre it breathes, which not only keeps you warm in winter and cool in summer, it also means that it does not readily absorb odours and is also perfect for women who experience 'power surges' in later life."
An Australian owned company, Simply Silk’s range of pure silk sleep and leisure wear is designed here and manufactured in Vietnam and China. Along with an accessible product, a reputable supplier and manufacturer are integral to the Simply Silk brand and Ann makes regular visits to Vietnam and China to meet with suppliers and oversee production and quality control.
Simply Silk takes great pride in delivering a range of timeless styles in colours which complement the modern woman’s wardrobe. The versatile satin silk pants, boxers, nighties/slips, chemises, shell tops and camisoles can be worn either as under or outer garments… prompting one delighted customer to coin the term “outdoor intimates”.The stretchy jersey silk range is the ultimate in elegant loungewear. Simply Silk also recently introduced a beautiful range of silk georgette outer wear such as kaftans, vests, over jackets and scarves. Simply Silk now delivers to over 150 stockists in Australia and NZ and sell to many overseas buyers via their online store.
Ann Poppelwell
(Director)